Lagotta

About Lagotta

Lagotta helps innovators better capture the value for their products. For innovative solutions, there's often no direct comparable to point to and no clean price history to lean on, so most companies either pay a consultancy for a one-off number or guess. Both leave money on the table. We do the work instead: map what the buyer's alternatives cost, quantify how your product differs from those, and turn these insights into a price you can defend in deal negotiations. When the market moves, your recommended price and ROI case get automatically updated. The technologies that move humanity forward too often stay small. The science works, their creators just can't always fully capture the value they provide. That's why we founded Lagotta, named after the Lagotto Romagnolo: the dog bred to find truffles. Same job: surface value nobody can see yet.