Company intelligence
Launchmetrics
Connecting Strategy with Execution
About Launchmetrics
Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software and data they need to connect strategy with execution. Its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI, and benchmark brand performance. With tools for sample management, event organization, PR monitoring, and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.
Verified activity
Signals from Launchmetrics
8 published signals
Presence & Recognition
Launchmetrics announced that on September 17, Alison Bringé, CMO, alongside Melchior Merlin, VP of Product, and Mathilde Gomez, Senior Data Product Manager, will break down how to read brand coverage signals.
Reported by Launchmetrics
Presence & Recognition
Launchmetrics announced that Michael Sykes,II is joining Performance Summit 2026 as the Sports and Fashion Correspondent for The Business of Fashion.
Reported by Launchmetrics
Products & Services
Launchmetrics introduced Campaigns By The Numbers, a weekly rundown of key data points for FLB brands, campaigns, launches, and collaborations.
Reported by Launchmetrics
Presence & Recognition
Launchmetrics is hosting the Performance Summit 2026, a virtual event on October 7, 2026, featuring a speaker lineup including Sally Singer, TikTok's Head of Beauty, Michael Sykes, and The Business of Fashion's Chris Haslam.
Reported by Launchmetrics
Research & Knowledge
Launchmetrics published a new guide analyzing four real jewelry and watch activations to measure brand performance, benchmarking against other brands, and comparing sponsorships, celebrities, and influencer marketing.
Reported by Launchmetrics
Products & Services
Launchmetrics launched Smart Tags, a feature update that reads every placement for meaning rather than keywords, applies tags based on content meaning, and extends existing tagging capabilities with AI-driven context.
Reported by Launchmetrics
Presence & Recognition
Launchmetrics announced that Sally Singer is joining Performance Summit 2026 as a speaker.
Reported by Launchmetrics
Presence & Recognition
Launchmetrics is hosting its sixth annual Performance Summit, a virtual day and completely free event focused on maximizing brand performance in the age of AI.
Reported by Launchmetrics