Leisure Alchemy

About Leisure Alchemy

Leisure Alchemy is a think tank, strategy advisory and support business founded by Jeremy McCarthy, an industry veteran with over 30 years of experience overseeing the design, development, and operations of luxury resort, spa, and wellness experiences for brands like Mandarin Oriental, Four Seasons, and Starwood. The business operates at the intersection of the "science" of meaningful leisure and the "business" of delivering it profitably. It consists of two synergistic channels: 1 B2B Consultancy: Providing strategic advisory services to leisure, wellness and hospitality brands and the vendors that serve them. 2 Digital Media Platform: A thought leadership hub providing insights, trends, and research for leaders in the leisure economy. The name "Leisure Alchemy" reflects the core philosophy: "Leisure" represents the goal of converting free time into meaningful, transformational experiences. "Alchemy" acknowledges that operating these businesses profitably requires creativity, strategic thinking, and a deep understanding of consumer behavior.