Let's Make It Rain

About Let's Make It Rain

I’m Mark Phinick, a B2B sales coach with decades of experience in enterprise technology sales and leadership. My career has included senior sales leadership roles at IBM and HCL, along with work across startups, public companies, acquisitions, cybersecurity, AI, IT operations, software, and services. I’ve seen strong solutions lose because buyer interest never became a business case executives could approve and act on. I’ve also helped teams overcome those barriers, which shaped how I approach enterprise deals today. Today, I work directly with founders, sales leaders, and sellers inside live opportunities. Together, we identify what’s blocking the decision, strengthen the business case, equip the people carrying it internally, and determine what the buyer must do next. I’m also the author of When Deals Go Quiet: Navigating the Silence Between Interest and Decision in Enterprise Sales.