Linelia

About Linelia

Driving Transformation with Empathy and Focus Linelia is Carsten Lackner’s consultancy for digital transformation, interim leadership, and marketing strategy. After more than 15 years in leadership roles across corporates, scale-ups, and startups, he founded Linelia to support organizations at key moments of change. His approach is simple: Transformation succeeds when vision and execution connect – and when people are at the center. Empathy is a guiding principle in his work. He combines strategic foresight with hands-on leadership to create progress that is measurable and sustainable. He typically works with organizations when: • Interim leadership is needed to bridge a gap and keep momentum. • Digital operations, sales, and marketing need to scale quickly. • Transformation requires both a clear strategy and disciplined execution. What makes Linelia different is that Carsten doesn’t just deliver concepts and leave. He embeds into teams, leads by example, and builds structures that remain long after his role ends. With a background spanning L’Oréal, EnBW, dentsu, and VRdirect, he brings both corporate experience and startup agility to every challenge. Focus areas include: • Digital Transformation & Innovation – Embedding digital into strategy, structures, and processes. • Interim Management & Leadership – Stepping in when leadership continuity is needed. • Marketing & Growth Strategy – Aligning organizations for scalable, customer-centric growth. • Workshops, Seminars & Keynotes – Sharing insights, sparking ideas, and inspiring teams to embrace change. Linelia isn’t a large consultancy – it’s Carsten’s commitment to deliver clarity, speed, and results. He partners closely with clients, adapts to their context, and measures success by the lasting impact created together. If your organization is at a turning point and needs both strategy and execution, Linelia can provide the leadership, structure, and empathy to make transformation work.