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LootMogul

Licensed AI identity infrastructure for sports - from digital AI to physical AI.

Entertainment Providers
Wilmington, US
33 employees
Founded 2022
7 public signals

About LootMogul

LootMogul is building the licensed AI identity infrastructure that powers SuperAthlete.ai - a bridge between digital and physical AI for sports. We create governed AI identities from authorized voice, likeness, knowledge and programmable guardrails. Athletes and rights holders define what their AI knows, how it communicates, where it can appear and when authorization ends. Today, those identities can power AI academies, coaching, podcasts, fan communities, multilingual experiences, sponsorships and enterprise applications. Our roadmap extends that authorized intelligence into compatible cameras, wearables, training equipment and partner-built robots through hardware-neutral Sports Skill Packs. Our AI Consciousness™ continuity layer is designed to preserve identity, memory, permissions, provenance and governance as models, interfaces and devices change. It is not a claim that machines are sentient; it is infrastructure for keeping the human in control. 🛡️ Institutional Validation & Moat : 🏀 Accelerated by the National Basketball Players Association (NBPA) in collaboration with a16z’s Cultural Leadership Fund. 🏈 Selected by the National Football League Players Association (NFLPA). 💼 VC-backed by Powerhouse Ventures, Plug and Play, Outlier Ventures, Republic, and LifeX Ventures. 👥 Athlete-led support from 277+ NBA/NFL Athlete Angel Investors. With relationships across more than 1,800 signed athletes and a broader ecosystem that has included the NBPA, NFLPA, NVIDIA, Plug and Play, Powerhouse Ventures and Outlier Ventures, we are building for the next era of human AI infrastructure. LootMogul was accelerated by the NBA Players Association in collaboration with the a16z Cultural Leadership Fund and Patricof Co. Entrepreneur Brand Spotlight: "AI Can Clone an Athlete. The Bigger Opportunity Is What Happens When That Intelligence Gets a Humanoid Robot." Explore: superathlete.ai | lootmogul.com Partnerships: connect@lootmogul.com

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7 published signals

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