Love Advisory Group

About Love Advisory Group

Love Advisory Group is a strategic advisory firm partnering with international fashion, lifestyle, and consumer brands to successfully enter and scale in the U.S. market. We work with founders, CEOs, and boards across luxury, contemporary, and emerging brands to shape U.S.-specific retail, wholesale, and DTC strategies. Our advisory spans brand positioning, product and creative strategy, marketing, and go-to-market execution — ensuring brands resonate with the American consumer and operate effectively within the U.S. retail landscape. Our perspective is shaped by decades of experience on both sides of the business — building brands, leading product and creative organizations, and working directly with senior executives and decision-makers across major U.S. retailers. That dual vantage point allows us to offer clear, informed guidance grounded in how retail actually works. We are hands-on by design. Small by choice and mighty by experience, we bring a shopkeeper’s mentality to every engagement — staying close to the work to ensure strategy turns into real-world success. Love Advisory Group acts as a trusted extension of leadership teams, combining experience, discernment, and taste to help global brands succeed in the U.S. market. Built on experience. Informed by taste. Executed with intent.