Company intelligence
Lucky Generals
About Lucky Generals
Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.
Verified activity
Signals from Lucky Generals
3 published signals
Presence & Recognition
Lucky Generals became the go-to agency for understanding how the Brits view culture and tying that to what a brand stands for.
Reported by Lucky Generals
Sales & Marketing
Lucky Generals launched the Beefeater 0.0 campaign with CCO Shelley discussing the campaign behind the scenes
Reported by Lucky Generals
Sales & Marketing
Lucky Generals launched an autumn campaign for George at Asda
Reported by Lucky Generals