Luring 101

About Luring 101

At Luring 101, we create high-energy lure coursing experiences that tap into a dog’s natural instinct to chase, run, and have fun. From family pets to high-drive working breeds, dogs of all shapes, sizes, and speeds light up when they hit the course. What started as a passion project has grown into a crowd-favorite attraction at pet expos, festivals, fundraisers, community events, and private gatherings throughout the Mid-Atlantic and beyond. Our mobile lure coursing setup delivers: Safe, fast-paced canine enrichment Mental and physical stimulation for dogs Interactive entertainment for pet-loving audiences A unique activation that drives engagement and traffic at events Luring 101 has appeared at major pet expos, rescue fundraisers, festivals, and experiential events, consistently drawing long lines, excited spectators, and nonstop tail wags. Because at the end of the day, the rabbit is fake… but the obsession is real.