Love Your LinkedIn Profile

About Love Your LinkedIn Profile

Love Your LinkedIn Profile exists because the advice out there is still mostly wrong. Use every available space. List every task. Skip the banner, skip Featured, nobody reads those anyway. That advice builds profiles nobody remembers, and career coaches keep handing it out. LYLIP was founded by Natalie Berthe, MBA, MA, author of Love Your LinkedIn Profile and a business strategist with 30+ years of walking into broken situations and finding the through-line nobody else could see. She also named the Dreaded Gray Box. She has feelings about it. The method is simple to describe and harder to do alone: 🔹 Bottom-up. Evidence first, narrative second, because most people are too close to their own story 🔹 The proof sections carry the weight: Featured, Projects, Services, and Publications used as earned media 🔹 The About section is a closing argument, not an introduction 🔹 Optimize for AI and the human eye, because LinkedIn now reads the entire profile What's available: 🔹 Profile Audit — a personal 15-minute video review of your profile 🔹 Optimize — the self-paced course. 50+ videos covering every section of a LinkedIn profile 🔹 Optimize Lab — Optimize plus six weeks of live group sessions 🔹 Private client engagements — fully private, by invitation 🔹 The book, available on Amazon, Barnes & Noble, PayHip, Lulu, and loveyourlinkedinprofile.com Free Profile Cheat Sheets: go.lylip.co/cheatsheets-li A profile is not a formality. It's what people check after they meet you, right before they decide what happens next.