Company intelligence
Madison Logic
A B2B marketing technology leader focused on performance-first marketing strategies
About Madison Logic
Since 2005, Madison Logic has empowered the largest and fastest-growing companies to convert their best accounts faster. Madison Logic is a B2B marketing technology company that provides performance-first strategies across the full buying journey. Our solution empowers marketers to reach their audiences across multiple touch points including content syndication, display, connected TV (CTV), audio (podcasts), and LinkedIn ads – as the 24/7 information age continues to change how content is consumed. Our multi-channel ABM media activation and measurement platform enables marketers teams globally to leverage our proprietary intent data to identify the accounts most likely to purchase, maximize engagement across multiple channels, and accelerate the sales cycle to positively impact ROI.
Verified activity
Signals from Madison Logic
8 published signals
Research & Knowledge
Madison Logic published a research report by Gartner showing that 61% of B2B buyers now prefer an overall rep-free buying experience.
Reported by Madison Logic
Research & Knowledge
Madison Logic published a research report by Forrester showing that more than 80% of B2B buyers still end up dissatisfied with the provider they choose.
Reported by Madison Logic
Research & Knowledge
Madison Logic published a research report by Forrester showing that Millennial buyers show this shift most clearly right now because their research habits are where the rest of B2B buying is headed.
Reported by Madison Logic
Research & Knowledge
Madison Logic published a new guide showing how to sequence Connected TV with the rest of the channel mix, including content syndication, display, audio, LinkedIn, and owned channels, to build pipeline impact.
Reported by Madison Logic
People
Madison Logic is hiring a Senior ABM Marketing Manager for Datadog.
Reported by Brian Lubocki
People
Madison Logic opened a new hunter seat for the West enterprise team with SDR support and a flipped midmarket list.
Reported by Travis Connell
Research & Knowledge
Madison Logic mapped where B2B buyers actually research, stage by stage, and what it takes to show up across all of them.
Reported by Madison Logic
People
Madison Logic hired a new employee for the enterprise West team with a net new hunt, SDR support, and a flipped midmarket list.
Reported by Travis Connell