MAD

About MAD

Since 2009, we have one conviction: luxury transformation requires partners who genuinely understand what makes each Maison singular, its DNA, its clients, its people. Not generalist consultants applying frameworks. Luxury partners. From our offices in Paris and Shanghai, a multicultural team of 60+ consultants of 6 nationalities, conducts conducts missions across Europe, the Americas, Asia and Middle East. With 100+ clients and over 3,000 missions in luxury, our track record spans the entire ecosystem of the sector: leading global groups and independent Maisons, malls and department stores, Hospitality, Travel Retail, private equity funds and emerging brands. Placing the client at the heart of every equation is our founding conviction. It shapes how we work across five expertise domains (Brand, Offer, Client, Distribution, and People & Organisation) and across three complementary practices: MAD Strategy for strategic and operational consulting, MAD Academy for transformational learning, and MAD Talent for executive search. Strategy and execution, with the same level of exigence throughout. In 2026, AI is reshaping the luxury industry at every level of the value chain. MAD has built a dedicated AI practice, not to apply generic frameworks, but to build AI strategies that start from what makes each House singular. The question is not what AI can do. It is what AI should do in your House. Will you be MAD with us?