Company intelligence
MAGIC AI
The world’s first AI personal trainer in a beautiful wall mirror.
About MAGIC AI
MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home. MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes. Similar to how Masterclass.com has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees. We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup. We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.
Verified activity
Signals from MAGIC AI
9 published signals
Presence & Recognition
MAGIC AI is back on BBC Radio Sliced Bread with Greg Foot to discuss the future of fitness and PTs alongside Rebecca Passmore and Cameron Saunders.
Reported by Varun Bhanot
Presence & Recognition
MAGIC AI hosted a team padel session and a yoga cooldown on the mirror.
Reported by MAGIC AI
Presence & Recognition
MAGIC AI launched its product on US national TV on CBS.
Reported by MAGIC AI
Products & Services
MAGIC AI launched new merch including tees, hoodies, hats, and bottles after months in development.
Reported by MAGIC AI
People
MAGIC AI hired 30 years in the industry building Mind Candy and Moshi Monsters and Forward Partners, one of the UK's top VC firms, to bring his experience to the company.
Reported by Varun Bhanot
People
MAGIC AI appointed Dharmesh, our CPO, who joined a year ago to transform product culture.
Reported by Varun Bhanot
Operations & Supply
MAGIC AI increased stickiness across content, tracking, and AI by 300% after Dharmesh transformed product culture.
Reported by Varun Bhanot
Operations & Supply
MAGIC AI increased customer ratings across content, tracking, and AI from 3-3.5 to 4.5+ out of 5 after Dharmesh transformed product culture.
Reported by Varun Bhanot
Operations & Supply
MAGIC AI achieved a subscription attach rate of best in class after Dharmesh transformed product culture.
Reported by Varun Bhanot