Company intelligence
MarketCast
Measure what moves people with MarketCast, the marketing effectiveness partner for the world's most ambitious brands.
About MarketCast
MarketCast measures what moves people. Powered by AI, trained on decades of verified consumer response data, along with proprietary technology, MarketCast is the marketing effectiveness partner for the world's most ambitious brands, connecting emotional resonance to real-world business outcomes across advertising, sponsorships, content, brand health, and advanced analytics. With category-deep expertise spanning sports, entertainment, travel, automotive, and consumer brands, its team of seasoned industry strategists brings unmatched human intelligence to every engagement, turning complex data into decisive action so brands know exactly what's working, why it's working, and what to do next. Headquartered in Los Angeles.
Verified activity
Signals from MarketCast
7 published signals
Research & Knowledge
MarketCast built to answer the question of how to measure emotional resonance today to predict sales lift in the future.
Reported by MarketCast
Research & Knowledge
MarketCast published Part III of its What Moves People series discussing emotional engagement and brand investment.
Reported by Kerel Cooper
Research & Knowledge
MarketCast discussed the challenge of connecting two clocks for CMOs, one measuring marketing delivery and the other measuring brand sustainability, with IAB CMO Carryl Pierre-Drews.
Reported by Kerel Cooper
Research & Knowledge
MarketCast published its comprehensive World Cup Report breaking down who won the advertising and sponsorship battle and why, measuring ad performance, sponsor impact, in-program placement, and benchmarks across every major game of the tournament.
Reported by MarketCast
Presence & Recognition
MarketCast is featuring Kym Frank and Kerel Cooper in a discussion about measuring the outcome of all investments
Reported by Paul Shortley
Presence & Recognition
MarketCast hosted a conversation between Kerel Cooper and Kym Frank at Fox Corporation on September 17, 2026, featuring EMARKETER as the host.
Reported by MarketCast
Presence & Recognition
MarketCast employee Kerel Cooper spoke about the importance of full-funnel measurement at the company
Reported by Lana Busignani