Market Defense

About Market Defense

Commerce. Seamlessly Connected. Market Defense is a full-service Amazon and marketplace agency specializing in prestige beauty, skincare, haircare, fragrance, cosmetics, and lifestyle brands. We protect brand equity and drive profitable growth on Amazon, Walmart, TikTok Shop, and international marketplaces across 15 countries -- including the EU, UK, and LATAM. Founded in 2017 and headquartered in Seattle -- where proximity to Amazon's headquarters means we understand how the platform thinks, how its algorithms work, and how policy changes move before most agencies see them -- we have spent 10+ years building the infrastructure prestige brands need to win on marketplaces without compromising what they've built. We manage five integrated disciplines: Account Management, Advertising (Amazon DSP, Sponsored Brands, Sponsored Products), Creative and A+ Content, Logistics and Operations, and Brand Protection and Legal. In our experience managing $400M+ in annual GMV, the brands that struggle almost always have a gap between functions -- a content problem that's actually a distribution problem, or an ad issue that's actually a Buy Box problem. We see the full picture and act on it as one team. Our Brand Protection practice handles unauthorized seller removal, Amazon Brand Registry, ASIN hijacking, counterfeit removal, and gray market suppression. For prestige brands, uncontrolled distribution destroys pricing integrity and erodes the trust that drives repeat purchase. We are AI-enabled by design -- proprietary tools and automated workflows power catalog management, creative production, inventory forecasting, and advertising optimization. Financial discipline shapes every recommendation: we optimize for contribution margin, not just topline revenue. 10+ years. $400M+ in annual GMV. The brands we work with didn't build something premium to watch Amazon erode it. Neither did we.