Company intelligence
The Marketing Clinic
Understanding the connections between product experience, emotions and brand growth.
About The Marketing Clinic
Providing clarity on the psychological relationships between consumers and brands. We are global experts in the psychology of the consumer. Helping you to improve brand performance by understanding the links between the consumer experience and their emotional needs. While many companies connect consumers’ product experience with the emotional change it generates, no one else tracks each shift in the consumer mood throughout the product experience. It is this in-depth understanding of the consumers’ emotional journey that allows us to give you unique, powerful and valuable recommendations for product and communications improvements.
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Signals from The Marketing Clinic
2 published signals
Research & Knowledge
The Marketing Clinic built an Emotional Signature Scorecard to help brands see where their brand's emotional signature is working or letting them down.
Reported by Chris Lukehurst
Presence & Recognition
The Marketing Clinic announced the winners at the Business Book Awards and the Business Book of the Year.
Reported by Chris Lukehurst