MELT Sports/Culinary/Entertainment

About MELT Sports/Culinary/Entertainment

MELT is an award-winning sports, entertainment, lifestyle, & innovation agency founded in 2000 by Chairman & CEO Vince Thompson. For more than 2 decades, MELT has helped shape some of the most recognizable campaigns, sponsorships, partnerships, & live experiences in sports & entertainment. We represented Coca-Cola for 22 years, helping manage billions of dollars in sponsorship investments while activating thousands of events alongside every major sports league, collegiate conference, championship property, & entertainment platform in America. The agency helped activate 19 NCAA Final Fours, 8 seasons of ESPN College GameDay, & played a role in iconic campaigns, like the Aflac Duck & Coach Nick Saban/Nike integrations. We also created March Music Madness in 2003, blending sports, music, & culture years before crossover marketing became mainstream. We also streamed the first-ever concert on Facebook in 2010, attracting 450K viewers, hosted by Ryan Seacrest & featuring Darius Rucker. Beyond marketing, MELT has evolved into a modern innovation & advisory platform focused on NIL, private equity, mixed-use developments, media, podcasts, collegiate athletics, experiential marketing, & emerging business opportunities across sports & entertainment. We created & launched SANIL, an NIL collective agency built to support student-athletes & institutions navigating the evolving collegiate landscape. We also created & sold the Crain & Company podcast to Ben Shapiro’s The Daily Wire & helped revive the iconic War Eagle Supper Club brand. We also helped originate the partnership between its client, the City of Mobile, & Live Nation & Oak View Group for the development of a new $300M arena, further expanding the agency’s role at the intersection of sports, entertainment, & large-scale development. MELT continues to operate at the intersection of sports, media, culture, innovation, & business, helping brands, properties, cities, colleges, & executives navigate what’s next.