Company intelligence
Merkle
We power the experience economy.
About Merkle
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Verified activity
Signals from Merkle
33 published signals
Presence & Recognition
Merkle is attending Salesforce Dreamforce 2026.
Reported by Merkle
Presence & Recognition
Merkle participated in the Dreamforce conference at the 2026 Digital Experience Conference, where UPR, Merkle, and Salesforce shared how AI personalization transformed marketing, loyalty, and customer care to drive growth and reduce spend.
Reported by Amy Kieffer
People
Merkle welcomed Julie Berlin as a new employee in almost one year.
Reported by Julie Berlin
Presence & Recognition
Merkle Northern Europe CEO Annette Male reflected on scaling and efficiency.
Reported by Louise Sjödin
Presence & Recognition
Merkle B2B ranked first in the UK, the US, and globally in the same year of B2B Marketing's benchmarking series.
Reported by Mike Brunst
Research & Knowledge
Merkle published research showing nearly two-thirds of B2B buyers referenced influencers in a recent purchase decision.
Reported by Mike Brunst
Customers & Market
Merkle reports that the value of delayed opportunities to the global economy is roughly $1.9 trillion.
Reported by Mike Brunst
Customers & Market
Merkle reports that the number of brands considered per journey has increased by 62% since 2021.
Reported by Mike Brunst
Customers & Market
Merkle reports that average decision time for B2B buyers has increased by 54 days since 2021.
Reported by Mike Brunst
Presence & Recognition
Merkle earned recognition from Salesforce partly on Agentforce certification depth.
Reported by Mike Brunst
Products & Services
Merkle co-developed and supported Salesforce's Identity Boost feature, which layers partner data and identities onto customer profiles to read real purchase intent.
Reported by Mike Brunst
Presence & Recognition
Merkle will present an Event-Driven, Multi-Cloud Growth Engine for FINS at the Dreamforce conference in San Francisco on Tuesday, September 15, 8:30 to 9:10 AM.
Reported by Mike Brunst
Presence & Recognition
Merkle will present The Growth Paradox: More Revenue, Lower Costs at the Dreamforce conference in San Francisco on Wednesday, September 16, 8:30 to 9:10 AM.
Reported by Mike Brunst
Presence & Recognition
Merkle will present From AI Ambition to Data-Driven Business Impact at the Dreamforce conference in San Francisco on Tuesday, September 15, 3:00 to 3:20 PM.
Reported by Mike Brunst
Presence & Recognition
Merkle will present B2B Service Reinvented: From Cost Center to Growth Engine at the Dreamforce conference in San Francisco on Wednesday, September 16, 1:00 to 1:40 PM.
Reported by Mike Brunst
Products & Services
Merkle built AI Retail Advisor inside Agentforce that autonomously engages shoppers, recovers abandoned carts, and personalizes recommendations at scale.
Reported by Mike Brunst
Customers & Market
Merkle has been a Salesforce partner for over two decades, with 3,000+ certified experts, more than 11,000 certifications globally, and 1,500+ analytics specialists.
Reported by Mike Brunst
Presence & Recognition
Merkle posted a video showcasing Xen Lab in Pune where AI was part of how teams imagined, collaborated, and created
Reported by Merkle
Research & Knowledge
Merkle published a playbook detailing how to overcome content ecosystem bottlenecks.
Reported by Adam Organ
Research & Knowledge
Merkle published a report finding that higher-income households are more likely to rely on rewards rather than discounts.
Reported by Adam Organ
Research & Knowledge
Merkle published research mapping where AI belongs, where humans matter more, and how to avoid flattening the experience for customers.
Reported by Adam Organ
Presence & Recognition
Merkle and Gilead are attending Dreamforce to learn how leaders align strategy, data, and teams to deliver measurable business impact.
Reported by Adam Organ
Presence & Recognition
Merkle is a Braze Forge Platinum Sponsor sharing how leading brands use personalization, identity, loyalty, and gamification to unlock value at the Braze Forge 2026 event.
Reported by Merkle
Presence & Recognition
Merkle and Gilead are attending the Dreamforce conference to discuss how leaders align strategy, data, and teams to deliver measurable business impact.
Reported by Adam Organ