Company intelligence
Mintel
Experts in what consumers want and why.
About Mintel
As a global leader in market intelligence, we combine expert analysis, powerful proprietary data and AI-centred predictive technology to deliver the insights that drive innovation and inspire growth. For more than 50 years, we've helped the world's most ambitious brands turn uncertainty into opportunity. From identifying future consumer demand and innovation opportunities to understanding shifting global market dynamics and competitive landscapes, we give clients the clarity to act and the confidence to lead. Our team of 200+ analysts and consultants across 13 global offices combines deep category expertise with millions of data points to spot patterns early, predict change and guide smarter decisions. Trusted by more than 5,000 businesses worldwide, Mintel is your partner in turning data into direction. Together, we answer your big questions, uncover hidden trends, and help you stay ahead in a rapidly evolving world. Next starts here.
Verified activity
Signals from Mintel
6 published signals
Research & Knowledge
Mintel published a new report analyzing New Heartland consumers' views of wellness, finding that preventative health, value, and community are more important than non-New Heartland consumers.
Reported by Claire Tassin
Research & Knowledge
Mintel captured a snapped photo of a digital bus stop ad for the new Samsung Galaxy Card in Manhattan featuring bright late summer sunlight and a QR code.
Reported by Andrew Davidson
Sales & Marketing
Mintel will follow the Carnival Rewards Mastercard from Barclays to Comperemedia, an OpenBrand company.
Reported by Andrew Davidson
Partnerships
Mintel is partnering with IMCD for an upcoming webinar exploring the growing post-procedure skincare opportunity.
Reported by Charline Mubenesha
Research & Knowledge
Mintel revisited the validation of Toluna's brand tracking framework using over 4,300 brand observations from the global database, finding that mental availability explained 33% more variation in brand penetration than spontaneous awareness.
Reported by Jes Stephens
Customers & Market
Mintel reports that Hollywood Feed is a Memphis-based holistic pet specialty retailer operating in 19 states and launched a new co-branded Hollywood Feed World Elite Mastercard with fintech Sunbit, issued by TAB Bank.
Reported by Andrew Davidson