Multifamily Innovation Lab

About Multifamily Innovation Lab

Multifamily technology decisions are no longer optional—but they are increasingly risky. Every year, owners and operators invest millions in software meant to improve performance, efficiency, and resident experience. Too often, those investments underdeliver—not because the technology is “bad,” but because the decision-making lacked transparency, context, and real-world insight. The Multifamily Innovation Lab exists to change that. We are building the industry’s independent, research-driven guide to multifamily technology—think Consumer Reports meets Gartner, designed specifically for owners, operators, and investors. Our work is grounded in hundreds of in-depth interviews conducted by Robin Barone, Adjunct Professor of PropTech and Digitization at NYU’S Shack Institute of Real Estate, through the NSF I-Corps program and reflects the two concerns voiced most consistently across the industry: *Lack of transparency into what technology actually does—and the real impact of adoption. *Lack of confidence and experience in selecting the right technology for a given portfolio, strategy, or operating model. Our subscribers are asset managers, investors in property and technology, technology employers just to name a few. Subscribers receive weekly, independent research and analysis, including: *In-depth technology company reviews and a bespoke scoring system Side-by-side benchmarking and comparisons with our Workflow Maps *Best Practices around adoption of technology and candid insights around what you need to know before signing a contract. Our Promise -We are vendor-independent, research-led, and operator-informed. No paid placements. No sponsored conclusions. No buzzwords without evidence. If you believe technology can be a powerful lever in multifamily—but only when chosen with rigor, transparency, and confidence—the Multifamily Innovation Lab is for you. Subscribe to get full access to the newsletter and publication archives.