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MURFEEZ Entertainment LLC
Redefining Location-Based Entertainment—A Profitable, Scalable Prototype Reinvented Weekly Through Immersive Technology.
About MURFEEZ Entertainment LLC
About MURFEEZ Entertainment Redefining Location-Based Entertainment—A Profitable, Scalable Prototype That Transforms Every Week Through Immersive Technology. MURFEEZ Entertainment is a next-generation, 50,000 sq ft indoor Location-Based Entertainment (LBE) prototype that fuses attractions, dining, and immersive projection-mapped storytelling into a dynamic environment that transforms weekly. Each MURFEEZ venue combines mini golf, bowling, karaoke, laser tag, AR/VR competition zones, live game shows, party rooms, and a large arcade, anchored by a full-service restaurant and two themed bars. Every week, the entire venue re-themes through synchronized projection, lighting, and sound—turning into global experiences like Mardi Gras, Day of the Dead, and Festivals of Light—keeping guests returning and revenue growing. Built as a scalable, profitable prototype, MURFEEZ targets 28–40% EBITDA, rapid payback, and $27M+ in local economic impact per site. The rollout strategy includes corporate-owned units across 15 business-friendly U.S. states, franchise expansion in all 50 states, and international growth across 40+ markets. The company is led by Founder & CEO Tim Murphy, who drove Boomers Parks’ turnaround for Cerberus Capital Management, transforming a $10M loss into $8M EBITDA and a 6× exit sale to Bowlero (Lucky Strike) in 2024. MURFEEZ is powered by a world-class team of veterans from Walt Disney World, Disneyland, Meow Wolf, The VOID, Merlin Entertainments, Coney Park, Happy City, Pacific Pier, Scene75, Topgolf, Dave & Buster’s, Urban Air, Cirque du Soleil, APEX Parks, California’s Great America, IAAPA, and Darden Restaurants—bringing unmatched experience in immersive design, storytelling, operations, F&B, construction, franchising, and technology innovation. Together, this leadership group has overseen hundreds of global attractions, 10,000+ locations, and more than $500M in entertainment P&L, setting the stage for MURFEEZ to become the world’s most scalable an
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