Narravero

About Narravero

Narravero pioneered digital product identity for the physical economy. Narravero turns physical products into AI-ready digital assets – helping brands stay discoverable, compliant, and competitive as AI increasingly influences buying decisions and the Digital Product Passport (DPP) becomes essential market infrastructure. Products become visible to people, readable by machines, and valuable throughout their lifecycle – from provenance and service to new post-purchase markets. More than 200 companies and brands across 12 industries use Narravero, including BONPRIX, STRAUB MARBERT, B&W International, SEINE Batteriesysteme, and COR, which together generate more than 300 million interactions on the Narravero platform each month. Today, their teams manage DPPs as part of everyday business. Tomorrow, AI agents will increasingly manage and act on that product data automatically. Founder and CEO Thomas L. Rödding is one of Europe’s leading figures in digital product identity and DPP standardization. As Co-Chair of CEN-CENELEC JTC 24 and Vice Chairman of DIN/DKE, he helps shape the standards underpinning the Digital Product Passport. He also chairs the State Commission for Digital Innovation and Transformation at the Economic Council of North Rhine-Westphalia.