NECESSITY.INK

About NECESSITY.INK

Strategy, Data Design, and AI for Organisations Building the Future. We work with organisations at two stages of the same journey: those modernising legacy systems and those already rich in data looking to build something new. We combine strategy and data design to help teams analyse, communicate and productise their data — through reporting tools, marketing experiences and entirely new data-driven products. Trusted by Gucci, The National Gallery (London), Google, Milan Design Week, Unit London, Lufthansa Group, British Library, JP Morgan, Condé Nast, Robertet Group, The Guardian, Thomson Reuters Foundation, Corriere della Sera, University of the Arts London, Open Data Institute, RCS Media Group.