Company intelligence
New Balance
Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.
About New Balance
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
Verified activity
Signals from New Balance
7 published signals
Presence & Recognition
New Balance's story is featured in Season 2 of Forbes' A Different Take with Linda Boff, launching next week.
Reported by Selda Bensusan
Presence & Recognition
New Balance employee Bas Schnater is featured as an expert voice to listen to analytics in sports retail and the Utrecht area next week.
Reported by Tomek Dabrowski
Products & Services
New Balance released the New Balance SC Rebel V1 out.
Reported by Meb Keflezighi
Presence & Recognition
New Balance held a store tour checking product launches, brand activations, and competition shop floor activities between the inbox chaos.
Reported by Jean-Baptiste Thiebaud
Presence & Recognition
New Balance attended two full days at Chamonix with B2B meetings and discussions with key partners including Snell Sports, Running Conseil, Terre de Running, Magasins Foulées, and INTERSPORT FRANCE alongside UNION des ENTREPRISES Sport & Cycle's Trail Running Commission.
Reported by Jean-Baptiste Thiebaud
Presence & Recognition
New Balance announced the upcoming Science Club for Girls event
Reported by Jason Lockwood
Presence & Recognition
New Balance participated in the The Global Merch Forum round table session on Merchandising Optimization led by Rafael Ortega.
Reported by Tomek Dabrowski