Nexus Point

About Nexus Point

Nexus Point, the home of Apex AI. We build automotive websites, software and digital marketing for the automotive sector and Apex AI is where all of it comes together: one AI-powered platform for running a modern dealership, not a suite of bolted-together modules. Apex AI gives dealers a website they can genuinely run themselves — a visual page builder with safe publishing and full version history — a CRM that captures every enquiry and shows the customer's whole journey, and a DMS covering workshop, stock and back-office operations, including a fully featured accounts module. Woven through it all is KPAI, our AI reporting suite: ask a question in plain English — "how did we do against target last month?" — and get a live dashboard back. Stock can be re-priced in seconds, finance and part-exchange journeys are built in, and every lead is tracked from first click to closed deal — by design, no enquiry can ever land unseen. We run our own business on Apex, and we're proud to work with some of the UK's most respected automotive businesses, including Swansway Motor Group, Perrys, Fords of Winsford, Santander Consumer Finance, INEOS Automotive, Brindley Group, CarSupermarket.com, Chorley Group, Holdcroft, Carbase and many others.