No Fluff

About No Fluff

No Fluff helps independent schools, language schools, and education agents and consultants recruit more students, using sales expertise, but with integrity and pupil-led recruitment. We're the only consultancy focused specifically on 'selling' education, built on a genuine sales background rather than a marketing one. That includes B2B relationships too, maintaining visibility in a competitive market. We focus on what happens after the enquiry lands: the conversations, follow-up, and decision-making moments that actually turn enquiry into enrolment. We diagnose the process, pipeline and proposition, identifying gaps and opportunities, and help admissions and sales teams build the flows, the confidence and the skills to convert well. Founded by Nicola Lutz, author of best-selling book Spend Less, Sell More and host of the Selling Education podcast, No Fluff draws on 31 years in education sales, with a network of over 15,000 education professionals. Our annual No Fluff Fest has sold out three years running. If your enquiries aren't converting the way they should, we can help you find out why, and put it right.