Nomad Flow

About Nomad Flow

There is a gap between signing up to software and actually using it. In accounting, that gap is the industry's worst-kept secret. Vendors have thousands of signed-up partners and dozens of active ones. Accounting firms have software they bought with good intentions and processes that have not changed. Both sides are paying for it. Vendors in lost revenue. Firms in lost efficiency. The gap has a name. The Activation Gap. And it is not a technology problem or a training problem. It is a behaviour problem. Accountants are busy, set in their habits and not particularly interested in disruption that was not their idea. Onboarding that does not account for that does not stick. Nomad Flow works with SaaS vendors selling into the accounting sector. We find out what is actually blocking their partners from activating and design the interventions to fix it. Our approach is grounded in behavioural science, not guesswork. The founder, Leigh Stallard, spent ten years inside accounting firms and fifteen years at vendors including Xero, Soldo and Satago. He has been on both sides of this problem. It informs everything. From Summer 2026, we will also work directly with accounting firms on technology adoption.