NoMi

About NoMi

At Toyumi we make gamified self-help products. Our first is NoMi, a mobile app that transforms CBT exercises into fun roleplay stories, offering personalized insights and coaching to boost self-esteem. We believe the $30B Gen Z self-help market is currently underserved - traditional methods don't resonate, and existing apps have low engagement. Meditation apps (Headspace) struggle with focus, journaling apps (Day One) face consistency issues, and even gamified solutions (e.g., Habitica) see rapid user drop-offs among Gen Z. With our unique approach, we've cracked the code on making self-improvement appealing to Gen Z, strong retention and high emotional resonance. We intend to be the company that brings effective, engaging self-help to mainstream young audiences.