NALA™ - North American Loyalty Association™

About NALA™ - North American Loyalty Association™

NALA is the membership community for loyalty and CRM leaders working inside brands and retailers across North America. We exist for the people doing the work. The ones building programs, fixing what’s broken, proving value internally and pushing customer engagement forward when budgets and patience are tight. NALA brings together senior practitioners who want straight answers, practical thinking and peers they can trust. Our focus is simple: sharp learning, meaningful networking and live experiences that actually help you do your job better. Members get access to curated learning sessions, peer-led discussions, virtual and in-person gatherings, and practical resources built around real challenges — launching, relaunching, restructuring, measuring impact, gaining internal buy-in and navigating technology decisions. At the center of our live experiences is the The BIG Handshake Loyalty™ series of events. TBH Loyalty™ Toronto and TBH Loyalty™ Chicago are intimate, high-energy events designed specifically for brand and retail leaders. They’re built around honest conversations, fresh voices and speakers who have the scars — not just the slides. We deliberately keep them focused, human and commercially grounded. NALA is the mothership. TBH Loyalty™ is where the community comes to life in person. If you work in loyalty, CRM or customer engagement on the brand side — and you want access to peers who get it — join NALA today.