Company intelligence
Northbeam
First-party data for future-proofed marketing profitability.
About Northbeam
Through the use of first-party data collection and machine learning, Northbeam delivers actionable insights to DTC and ecommerce brands that result in a clear picture of your customers’ buying behavior.
Verified activity
Signals from Northbeam
11 published signals
Presence & Recognition
Northbeam featured Roman Raisuddin Khan answering which one specifically he prioritizes in the latest episode of Open Residency.
Reported by Northbeam
Customers & Market
Northbeam included Apex for all Northbeam customers at no additional cost.
Reported by Bryan Bumgardner
Research & Knowledge
Northbeam published Bryan Bumgardner looking into the future for this week's issue of The Media Buyer
Reported by Northbeam
Research & Knowledge
Northbeam reported that in June 2026, 7% of all search-related revenue was attributable to some kind of AI touchpoint, up from 4% in January.
Reported by Northbeam
Research & Knowledge
Northbeam published a full chart and dataset showing that 7% of all search-related revenue in June was attributable to AI-sourced searches.
Reported by Bryan Bumgardner
Research & Knowledge
Northbeam published a full dataset showing that ad auctions are getting more expensive, with companies across a wide range of revenue bands seeing decreased ad efficiency year over year.
Reported by Northbeam
Presence & Recognition
Northbeam caught up with Austin Harrison at Camp Commerce to discuss biggest risks, advice for young people, and DTC brand trends.
Reported by Northbeam
Research & Knowledge
Northbeam published full data on the macro changes in advertising margins and CAC and MER for the elite marketers.
Reported by Bryan Bumgardner
Research & Knowledge
Northbeam reported $108M of influencer and affiliate spend measured year to date across Northbeam advertisers, with Home Goods at $28.8M, Telehealth at $22.7M, and Supplements & Nutrition at $20.5M.
Reported by Zach Sherrod
Customers & Market
Northbeam reported that impact.com is the most adopted affiliate platform across its advertiser base, with its spend running through Northbeam up 130% year over year.
Reported by Zach Sherrod
Customers & Market
Northbeam reported that ShopMy is one of the newest entrants and one of the top influencer-focused platforms, with its spend across Northbeam advertisers up 30.8% year over year.
Reported by Zach Sherrod