NRS Digital Media

About NRS Digital Media

NRS Digital Media, the advertising division of National Retail Solutions (NRS), a subsidiary of IDT Corporation, opens direct access to a powerful and previously unavailable advertising channel: the independent retail market. As the first dual-enabled in-store retail media layer built specifically for independent c-stores, small format and specialty retailers, it connects transaction data directly to point-of-sale media across 39,000 screens in 34,000 stores nationwide, turning a fragmented, hard-to-reach channel into a fully actionable one. Brands get what this channel never had: deterministic, first-party scan data drawn directly from the register, capturing real purchase behavior in the community-level stores where millions of Americans shop every day. With nearly $25 billion in transactions processed annually and coverage across all 50 states and 205 of 210 DMAs, NRS Digital Media delivers brands a scaled, data-driven channel to grow sales in independent retail.