Company intelligence
Olson Zaltman
Turning deep human understanding into clear business action.
About Olson Zaltman
Most business decisions don't fail because of a lack of data. They fail because of a lack of meaning. We go beneath the surface, into the unconscious forces that actually drive human behavior, and turn what we find into clear, decisive business strategy. Our method, ZMET® (Zaltman Metaphor Elicitation Technique), was developed by Professor Dr. Gerald Zaltman at Harvard Business School. In nearly 30 years, we've completed over 2,000 studies across 40 countries, drawing on neuroscience, cognitive psychology, anthropology, and sociology to uncover what people don't know they know. Because 95% of thought is unconscious, most research methods miss what matters most. We don't. We partner with leaders who value rigor, respect science, and trust human expertise over shortcuts. When it really matters, OZ makes human understanding your competitive advantage.
Verified activity
Signals from Olson Zaltman
4 published signals
Presence & Recognition
Olson Zaltman is attending EuroSense in Oslo this week.
Reported by Olson Zaltman
Research & Knowledge
Olson Zaltman published its latest Z-Files breaking down what Bob's Red Mill may have gotten right and where a deeper brand study could have taken some risk out of the whole thing.
Reported by Olson Zaltman
Presence & Recognition
Olson Zaltman is exhibiting at EuroSense 2026 in Oslo with a Flash Presentation on the Dynamic Architecture of Emotion
Reported by Olson Zaltman
Presence & Recognition
Olson Zaltman attended the EuroSense 2026 conference in Oslo and saw Tim Bradley present sensory work with PepsiCo.
Reported by Lindsay Zaltman