Open Revenue Consulting

About Open Revenue Consulting

Open Revenue Consulting is a strategic consulting firm with more than 20 years experience in delivering sustainable asset growth for hotels and a deeper more loyal connection with the guest. We empower hotels with the most innovative technology and specialised consulting services to enable the highest conversion of topline revenue to bottom line profit. Focused on reducing costs of acquisition and connecting sustainable asset management with productivity management and resource planning we enable a perfect alignment between the daily fluctuation of demand and revenue in every profit centre. The hotel industry is nearing a tipping point. The general trend over the past two decades has been one of profits shifting from asset owner to distribution channel, and innovative tech companies and online travel agencies have grown bigger than most hotel companies. Having to do more with less resources is also not making it any easier for hoteliers. Technology adoption and automation is the only way to scale, increase organisational effectiveness and grow customer base and revenue, by always providing a more personalised and streamlined guest experience. It has become a necessity and an opportunity for hotel owners and asset managers to adopt asset management technology and methodologies based in revenue forecasting, resource and productivity management, with sustainability at the heart, to digitally transform their hotel operation, open visibility into data and parameters that measure not only how efficient the operation is but also where money is left on the table to maximise profitability and guest experience. Revenue management and Marketing Automation is yet to move away from being an under-utilised opportunity to actively observe customer buying behaviour in real time and match the demand and consumer intent to buy to the hotel business priorities in a seamless and automated execution by collaborating and sharing data in real time. Accurate data about