PATHS

About PATHS

How many designers do you know from Airbnb? Or Figma? Anthropic? OpenAI? Exactly. Maybe 1. Maybe 2. Max 3. Now imagine if they shared: → How they work → How they build products → How they hire their teams Instead, all that knowledge stays hidden. Making your experts visible tackles three painful problems: BROKEN RECRUITMENT → 300+ applications per role → Most are irrelevant → Visible experts attract relevant talent FLAT ORGANISATIONS → Fewer raises and promotions → Less recognition → Top talent leaves or disengages Visible experts find influence and recognition beyond promotions. VANITY PRODUCT MARKETING → Thousands spent on creators who barely use your product → Impressions that don’t become customers → Your actual experts remain invisible Why not let the people building your product educate the market? PATHS extracts their knowledge and turns it into expertise-based content. NOT another LinkedIn writing cohort. Real expertise. Useful content. Meaningful conversations. For better career opportunities, product adoption, hiring and employee retention. Turn expertise into opportunities. 🔗 Learn more: https://our-paths.com/ 📲 Enterprise discovery call: https://cal.com/lena-kul/discovery-call-paths