Company intelligence
Ovative Group
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About Ovative Group
Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging deep industry expertise, the firm helps brands like Polaris, Boost Mobile, Post Consumer Brands, American Eagle Outfitters, Petco, and UnitedHealth Group transform their media, measurement, and creative programs. The result? Profitable growth that speaks for itself. Ovative doesn’t just track data, it redefines success. Its proprietary marketing intelligence platform, EMRge™, helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), Ovative’s differentiated approach to holistic media buying, planning, and measurement, EMRge™ is the first marketing intelligence platform to measure businesses holistically. Ovative is all about raising the bar every day, and it shows. Its work has been recognized by organizations like AdWeek, Digiday, Google, Meta, Inc. 5000, and USA Today. For more information about Ovative, visit our website at ovative.com.
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Signals from Ovative Group
4 published signals
Presence & Recognition
Ovative Group was named to ADWEEK's Fastest-Growing Agencies list for the fifth year running.
Reported by Ovative Group
Sales & Marketing
Ovative Group achieved streaming passing linear TV in upfront ad dollars for the first time, with $17.2B versus $16.6B per Media Dynamics.
Reported by Ovative Group
Presence & Recognition
Ovative Group was a finalist in the Meta Agency Awards for its creator program for American Eagle's Gen Z culture, WhatsApp strategy for Boost Mobile's mobile-first customers, and turning scattered signals into sharper targeting for LOFT.
Reported by Ovative Group
Presence & Recognition
Ovative Group hosted its latest PerspectiveSeries featuring Kate Trumbull, Global Chief Marketing Officer at Domino's, discussing brand decisions and customer-first leadership.
Reported by Ovative Group