PSG | Pannell Sports Group

About PSG | Pannell Sports Group

Pannell Sports Group (PSG) is a sports agency firm led by Blake Pannell, a registered Georgia sports agent and Mississippi sports agent. Blake is also a licensed attorney in both Georgia and Mississippi. That dual legal credential means PSG brings genuine legal expertise, not just NIL marketing knowledge, to every athlete and family we work with. We believe athletes should approach NIL opportunities with the same professionalism and long-term strategy used by major businesses and brands. PSG provides guidance on NIL education, contract review and negotiation, brand positioning, partnership evaluation, and long-term athlete development — for high school and college athletes across Georgia. Blake's background as Senior Corporate Counsel at a Fortune 500 company, paired with active law licenses in Georgia and Mississippi, allows PSG to apply real legal and commercial rigor to NIL contracts, revenue sharing agreements, and brand partnerships, the kind of scrutiny typically reserved for corporate boardrooms. At PSG, our mission is simple: help athletes protect their value, build their brand, and create opportunities that extend beyond sports. Content shared by Pannell Sports Group is for educational and informational purposes only and does not constitute legal advice. Engaging with PSG's page, content, or representatives does not create an attorney-client relationship. For advice specific to your situation, consult a licensed attorney.