Company intelligence
PARITY | A Group 1001 Company
Your women's sports strategy starts here 🎯
About PARITY | A Group 1001 Company
Parity is a women’s sports consultancy and platform helping brands and agencies build high-impact partnerships with professional women athletes. With a mission to close the gender income gap in sports and beyond, Parity connects partners to a network of more than 1,500 professional women athletes across 85+ sports. Through sponsorship activations, content collaborations, research, and strategic advisory, Parity helps brands authentically engage the most trusted voices in sports today. Parity is also the producer of Athlete, Actually, a podcast featuring candid, athlete-led conversations that go beyond the highlight reel.
Verified activity
Signals from PARITY | A Group 1001 Company
17 published signals
Research & Knowledge
PARITY | A Group 1001 Company published research dives into E.L.F. BEAUTY and the insights of over 9,500 respondents about where lessons from sport can lead.
Reported by PARITY | A Group 1001 Company
Presence & Recognition
PARITY | A Group 1001 Company and Leela Srinivasan are featured in the PEOPLE Magazine | PEOPLE.com publication.
Reported by Mandy Anderson
Customers & Market
PARITY | A Group 1001 Company visited the NYC e.l.f. office to celebrate with the team.
Reported by Mandy Anderson
Presence & Recognition
PARITY | A Group 1001 Company launched a research report and hosted a Power of Women’s Sports Summit presented by E.L.F. BEAUTY in NYC.
Reported by Madison (Kiser) Huggins
Research & Knowledge
PARITY | A Group 1001 Company published research findings from Fortune's Emma Hinchliffe digging into Girls Who Play Change the Game, a new study with E.L.F. BEAUTY on how sports can shape women's careers.
Reported by PARITY | A Group 1001 Company
Presence & Recognition
PARITY | A Group 1001 Company CEO Leela Srinivasan attended the Power of Women’s Sports Summit in partnership with E.L.F. BEAUTY to discuss how women leaders gain confidence through sports.
Reported by PARITY | A Group 1001 Company
Presence & Recognition
PARITY | A Group 1001 Company research has already shown us there is HUGE opportunity for brands in the Paralympic space.
Reported by Emma Schieck (PLY)
Research & Knowledge
PARITY | A Group 1001 Company published findings from Girls Who Play Change the Game to help put Billie Jean King's legacy into context.
Reported by PARITY | A Group 1001 Company
Research & Knowledge
PARITY | A Group 1001 Company published new research with E.L.F. BEAUTY making its first appearance at the third Power of Women’s Sports Summit produced by Billie Jean King Enterprises with E.L.F. as presenting partner.
Reported by PARITY | A Group 1001 Company
Research & Knowledge
PARITY | A Group 1001 Company partnered with E.L.F. BEAUTY to launch the research piece titled Girls Who Play Change the Game, which looked across 4 countries (US, Canada, Germany, UK) and drew on over 9,500 perspectives to quantify the workplace benefits down the line for Everyday Athletes
Reported by Leela Srinivasan
Research & Knowledge
PARITY | A Group 1001 Company officially launched its research study, “Girls Who Play Change the Game,” in partnership with E.L.F. BEAUTY, incorporating over 9,500 perspectives across four countries.
Reported by Madison (Kiser) Huggins
Research & Knowledge
PARITY | A Group 1001 Company officially launched the research project Girls Who Play Change the Game with E.L.F. BEAUTY to explore how playing sports early in life shapes women's career aspirations, salaries, and promotions.
Reported by Mandy Anderson
Partnerships
PARITY | A Group 1001 Company partnered with E.L.F. BEAUTY
Reported by Mandy Anderson
Research & Knowledge
PARITY | A Group 1001 Company released new research titled Girls Who Play Change the Game connecting girls' participation in sports and the skills, behaviors, and ambition women carry into the workplace.
Reported by PARITY | A Group 1001 Company
Research & Knowledge
PARITY | A Group 1001 Company released new research titled Girls Who Play Change the Game connecting girls' participation in sports and the skills, behaviors, and ambition women carry into the workplace.
Reported by Emma Schieck (PLY)
Research & Knowledge
PARITY | A Group 1001 Company published a research report titled 'Girls Who Play Change the Game' reflecting 9,500+ respondents across the US, Canada, Germany and the UK.
Reported by Stevie Island
Research & Knowledge
PARITY | A Group 1001 Company partnered with E.L.F. BEAUTY on a research study incorporating over 9,500 perspectives across the US, Canada, Germany, and the UK.
Reported by Leela Srinivasan