Company intelligence
Passendo
Email ad serving for the world's premium publishers.
About Passendo
Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter monetization. From global media giants across North America, Europe, Australia, and beyond to niche newsletters, publishers trust Passendo to turn email ads into a consistent and scalable revenue stream. We empower publishing teams to: 🟣 Serve native, responsive, and dynamic email ads 🟣 Run direct and programmatic campaigns side by side 🟣 Improve targeting with first-party data and smart segmentation 🟣 Unlock new revenue streams with flexible formats and pricing models 🟣 Gain full control over ad placement, pacing, and frequency 🟣 Get real-time insights with reliable reporting 🟣 Integrate seamlessly with your ESP, OMS, and DSP 🟣 Automate workflows without compromising on quality or performance Our platform is privacy-first, fully customizable, and built for teams that care about performance and user experience in equal measure. And we’re not stopping there. We’ve developed our own DSP, giving you access to premium demand without relying on third-party platforms. And we’ve launched The Monetization Club – a curated community where forward-thinking publishers unlock new opportunities together. Email ad serving – solved.
Verified activity
Signals from Passendo
4 published signals
People
Passendo employees traded dashboards for rollercoasters last week.
Reported by Passendo
Operations & Supply
Passendo is busy debugging at Tivoli.
Reported by Passendo
Partnerships
Passendo is now integrated with Lineup Systems to allow publishers running Adpoint and Ad2order to sell, deliver, and report on newsletter advertising through Passendo without leaving their OMS.
Reported by Passendo
Customers & Market
Passendo integrated with the first publisher to switch on email publishers and added $750K in annual revenue with a 39-point fill rate lift.
Reported by Anders Rantzau Rasmussen