Pineapple Family

About Pineapple Family

Pineapple Family is a family-building platform supporting independent surrogacy and egg donation journeys for intended parents, gestational carriers, and egg donors. We replace the $30,000–$60,000+ agency coordination model with a $7,500 platform that gives every party what they actually need: smart matching, step-by-step milestone guidance through our proprietary Journey Doula™, secure messaging, document coordination, an open-access provider directory, and The Grove — a free-forever community platform for the fertility ecosystem. No hidden fees. No intermediary incentives. No information gatekeeping. Founded by Joshua Brost and Daniel Malak — two husbands and two-time intended parents — and Sam Martin, the gestational carrier who carried both of their children independently. Joshua and Daniel paid $45,000 to a traditional agency for a failed match before completing two successful independent journeys. Sam's first journey was agency-coordinated; her second and third were independent. All three built this platform from direct experience on both sides of the relationship. Pineapple Family is not a medical provider, not a legal advisor, and not a screening service. We are coordination infrastructure that makes independent journeys operationally viable, for every kind of family.