Company intelligence
Point of Reference
Technology (ReferenceEdge®), Expertise, and Support Services to harness the power of your customer advocates
About Point of Reference
Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With deep domain perspective and proven execution competency, we provide the most mature technology available, built on the Salesforce platform, for centralizing advocate information, automating processes and quantifying customer marketing results. Our single point, concierge-level service model ensures clients have the knowledge and support essential for success. For more information, visit http://www.point-of-reference.com
Verified activity
Signals from Point of Reference
3 published signals
Technology & Infrastructure
Point of Reference noted that Salesforce released its CRM MCP connector, changing the landscape for customer advocacy software companies.
Reported by Point of Reference
Research & Knowledge
Point of Reference published its latest buyer’s guide that skips the checkbox and dives into questions about how AI figures into an advocacy platform.
Reported by Point of Reference
Presence & Recognition
Point of Reference hosted a talk on October 15 featuring Head of Community Engagement & Advocacy at Jamf and Chief Customer Officer at Point of Reference, discussing the need for working together between Community and Customer Advocacy functions.
Reported by Point of Reference