Company intelligence
Pollmaker Political Media
Politics Isn't Left or Right. It's Attention and Intention.
About Pollmaker Political Media
Pollmaker Political Media builds curated voter audiences for political campaigns across the platforms voters actually use. We are the political media sister brand to Playmaker Sports Media, built on a simple insight: sports and politics run on the same fuel, attention. The instinct that helps identify a die-hard fan is the same one that identifies modern voters. So we build audiences around behavior, not just demographics. Voters do not live inside cable news. They stream, listen to podcasts, scroll social feeds, follow creators, and engage with their local communities. Political attention lives where people already spend their time, and that is where Pollmaker operates. We combine premium publisher supply, audience intelligence, leading DSPs, and trusted measurement to activate curated political audiences across CTV, mobile, video, display, audio, and DOOH through clean, platform-agnostic execution. Pollmaker is nonpartisan by design. We work with Republican and Democratic campaigns with equal rigor, and our model is built around balance rather than ideology. Every campaign also includes civic impact through Play It Forward, our giving initiative that directs a portion of campaign spend toward reputable, audited, nonpartisan organizations at no additional cost to our partners. Media plans should reflect voter behavior. That is what we do.
Verified activity
Signals from Pollmaker Political Media
2 published signals
Research & Knowledge
Pollmaker Political Media published research showing that the total US TV ad market is projected to grow about 6.6% through 2030, with sports TV and streaming advertising projected to grow 27% over the same stretch.
Reported by David DiAngelo
Research & Knowledge
Pollmaker Political Media published research from eMarketer, US Sports Converged TV Advertising 2026 showing that the NFL accounts for 47% of all live sports ad spend in the US.
Reported by David DiAngelo