Positive Luxury

About Positive Luxury

Positive Luxury are the sustainability experts and growth partners for the luxury industry, working with global brands to turn sustainability into a competitive advantage. Since 2011 we have helped brands move from promise to proof – strengthening operations, reducing risk and increasing consumer trust. Across beauty, fashion, jewellery, interiors, premium drinks and travel, we understand the complexity of luxury value chains, the scrutiny premium brands face and the importance of protecting price and reputation. Our purpose is to transform the luxury industry, for the good of all. Because when luxury proves its standards, others aspire to follow. We do this through our prestigious Butterfly Mark certification, the Good Supplier Programme, and strategic advisory services. Luxury consumers increasingly expect sustainability proof alongside heritage, craft and quality. The Butterfly Mark is an independent sustainability certification designed specifically for luxury brands. It verifies ESG performance across governance, environmental impact, social responsibility and innovation, and makes those results visible to consumers, partners and investors through the Digital Butterfly Mark Passport. By helping companies meet and prove independently verified standards, we build resilience, reduce risk and increase consumer engagement – helping unlock new growth opportunities.