Company intelligence
Practical Jobs-to-be-Done
Your roadmap to sustained growth through innovation and better execution
About Practical Jobs-to-be-Done
Are you struggling to differentiate your services and experiences from competitors? Unsure about identifying user segments for tailored interface design? Finding it hard to capture and understand user feedback? (keep reading) When I left big banking for technology, I faced issues with unstable requirements gathering, a common problem in the late 90s when projects frequently failed. I also observed users deviating from prescribed solutions, much like prospects on their unique journeys. Amidst the chaos, I discovered a solution that can benefit you today—a better way to understand your customers' needs. If you're a UX or CX designer or lead an organization, and you are: ❌ Frustrated by inadequate user research and a lack of data-driven insights for diverse user segments? ❌ Constrained by limited project funding and lengthy, unproductive timelines? ❌ Seeking a reliable, scalable solution that eliminates unnecessary costs and delivers desired outcomes? Introducing "Practical Jobs-to-be-Done." With "Practical Jobs-to-be-Done," you'll: ✅ Never struggle to prioritize pain points or miss critical insights. ✅ Establish performance benchmarks for competitive analysis and credibility. ✅ Become an industry leader, earning trust and support from leadership. My unique approach, combined with unique automation that I’ve designed myself, makes this accessible to any-sized company. Don't take my word for it; hear from industry experts: "I have had a look at Michael Boysen's Masterclass... so good that I am adopting the Jobs-to-be-one prompts for my own innovation work." - Dr. Graham Hill, Founder Janus SVP | Former Strategyn "This masterclass is not only a leading example of powering JTBD with AI but also how AI can transform business... I can heartily recommend this course." - Jim Kalbach, Author of The Jobs to be Done Playbook | Chief Evangelist at Mural Ready to learn more? Visit www.pjtbd.com for all the details. P.S. Take action today! Schedule a complimentary
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Signals from Practical Jobs-to-be-Done
6 published signals
Products & Services
Practical Jobs-to-be-Done launched Job Map Express, an installable Agent Skill that runs in agent chat with Cursor, Google Antigravity, Claude Code, and Codex.
Reported by Michael Boysen
Research & Knowledge
Practical Jobs-to-be-Done published a research brief titled Salesforce's AI Dilemma — The Agentic Runtime Reliability Mandate on the Research Hub.
Reported by Michael Boysen
Research & Knowledge
Practical Jobs-to-be-Done published research on a $1.2B Capital Friction Tax that is strangling multi-facility enterprise real estate portfolios.
Reported by Michael Boysen
Capital & Finance
Practical Jobs-to-be-Done notes that enterprise validation routinely burns $150,000-plus on MVP software over seven to eleven months, then writes it off.
Reported by Michael Boysen
Capital & Finance
Practical Jobs-to-be-Done ran a parallel thesis in the same fund running a concierge MVPr at $11,400 over 47 days and converting 67% of the cohort to verified annual contracts before production code.
Reported by Michael Boysen
Capital & Finance
Practical Jobs-to-be-Done reported a growth-stage CVC investing $180,000 into a production-grade scheduling MVP and $930,000 total on the table before one demand signal.
Reported by Michael Boysen