Pricing for Associations

About Pricing for Associations

Pricing for Associations helps membership organizations turn pricing from guesswork into strategy. Associations deliver tremendous value—but many struggle to articulate it, price it, or sustain it. We partner with leaders to bring clarity, confidence, and structure to their pricing decisions. Founded by Dr. Michael Tatonetti, our framework blends data, member value insights, and governance to create pricing strategies that are equitable, mission-aligned, and financially sustainable. We Support Associations By Helping Them: -Understand and articulate their value -Build clear, strategic pricing models -Align staff, leadership, and boards -Communicate pricing changes confidently -Strengthen long-term financial sustainability When associations price well, they thrive. Learn more: www.pricingforassociations.com/about