Protagonist

About Protagonist

Protagonist is the Narrative Analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win competitive battles, and better engage and understand target audiences. Protagonist uses natural language processing, machine learning, and deep human expertise to gather and analyze billions of pieces relevant data to give customers the insights they need for marketing, product development, and communications strategies. The Protagonist platform was built on 10 years of narrative science that was initially developed to improve the American brand around the world for the US Government. Today, it's used by dozens of the world's leading CMOs, business leaders, and foundations.