RAD Worldwide

About RAD Worldwide

RAD Worldwide is a global IP, licensing and partnerships agency helping sports organisations, entertainment studios, gaming IPs and creators unlock new revenue streams without diluting culture. We work with rights holders, brands and retailers to turn fandom into scalable commercial growth - through strategic licensing, brand collaborations, market expansion and go-to-market partnerships. Our approach combines cultural insight, commercial strategy and regional execution, allowing IP owners to grow across India, MENA, the UK, Europe and the US with relevance and speed. From identifying the right partners to structuring, negotiating and activating deals, RAD Worldwide acts as an extension of your commercial team. What we do: • Licensing & IP monetisation strategy • Brand partnerships & collaborations • Market entry & regional expansion • Category & product expansion • Retail, distribution & local partner access • Creator & sports-led brand extensions Who we work with: • Sports clubs, leagues & federations • Entertainment & gaming IP owners • Independent media platforms • Scaled creators & talent-led brands • Brands seeking authentic fandom access RAD Worldwide — building global businesses around fandom.