Company intelligence
Relevent
About Relevent
Relevent is the world’s leading privately owned commercial rights partner with a dedicated focus on international football. We build bespoke partnerships for the top football properties that deliver unrivaled value to key stakeholders, including clubs, media companies, and brand partners. Relevent’s comprehensive internationalization strategies have delivered transformative partnerships across media rights, sponsorship rights, events, and content development and distribution, helping us build the most expansive portfolio of premium properties all in long-term, multi-region commercial partnerships. Our market-leading partnerships include a global commercial partnership with UC3 (UEFA-ECA joint venture), an Americas joint venture with LALIGA, regional partnerships with the Bundesliga, EFL, and Premier League, and a previous partnership with UEFA to represent its men’s club competition media rights in the United States. Relevent is the leading strategic partner to top football properties around the world. Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. We are an independent entity tasked with providing UC3 — the joint venture between UEFA and the European Club Association (ECA) — with strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League. Relevent Football Partners, and its dedicated management and operational team, is headquartered in London. The company will also have satellite offices in Nyon, New York, Miami, Doha, and Southeast Asia. As part of the network of Stephen Ross companies, Relevent boasts unparalleled operational and commercial capabilities across sport and media.
Verified activity
Signals from Relevent
9 published signals
Partnerships
Relevent ran the commercial process that made the Hyundai Motor Company partnership with the UEFA Champions League happen.
Reported by Relevent
Partnerships
Relevent played a key role in bringing Hyundai Motor Company into the UEFA Champions League partner family.
Reported by Relevent
Partnerships
Relevent announced that it is welcoming an Automotive Partner back to the UC3 family for the first time since 2021 following a new cycle across the UEFA Men's Club Competitions.
Reported by Benjamin Blanco
Partnerships
Relevent ran the sales process behind UC3's new four-year agreement with iQIYI.com as UC3's exclusive global sales and marketing partner for the UEFA men's club competitions.
Reported by Relevent
Partnerships
Relevent secured a new four-year partnership between UC3 and Haier, the world's No.1 smart home brand, as it becomes a Global Partner of the UEFA Champions League from the 2027/28 season.
Reported by Relevent
Partnerships
Relevent welcomed Haier as a brand new partner to the UEFA Champions League, UEFA Super Cup, UEFA Youth League finals, and UEFA Futsal Champions League through to 2031.
Reported by Benjamin Blanco
Products & Services
Relevent introduced the Debut Patch program to the UEFA Champions League this season, giving fans and collectors a piece of history from a player's very first appearance on the biggest stage.
Reported by Relevent
Partnerships
Relevent facilitated a six-year renewal between UC3 and Fanatics, extending their trading card, sticker, and trading card game partnership across all UEFA club competitions through to 2033.
Reported by Relevent
Partnerships
Relevent extended its partnership with UEFA, UC3, and the team involved at UEFA, UC3, and Relevent to extend the partnership for six more years.
Reported by Benjamin Blanco