Company intelligence
The RepTrak Company
Information Services
Boston, US
200 employees
Founded 2004
3 public signals
About The RepTrak Company
The RepTrak Company™ is the world's leading reputation data and insights company. Subscribers to the RepTrak program use our predictive insights to protect business value, improve return on investment, and increase their positive impact on society. Established in 2004, The RepTrak Company owns the world's largest corporate reputation benchmarking database — with over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide.
Verified activity
Signals from The RepTrak Company
3 published signals
Research & Knowledge
The RepTrak Company put ChatGPT and Gemini through the same questionnaire that the Informed General Public answers on 7 US banks to measure AI reputation.
Reported by The RepTrak Company
Products & Services
The RepTrak Company embedded an AI later within Compass to enhance the product with purposeful AI
Reported by Rebecca Reott, SHRM-CP
Research & Knowledge
The RepTrak Company published a new 2026 research report with American Banker analyzing the state of reputation across the banking industry, including customer and non-customers, regulatory changes, AI, and reputational risk.
Reported by The RepTrak Company