Company intelligence
Richard Childress Racing
250 Victories. 17 Championships. 3x Daytona 500 Champions.
About Richard Childress Racing
Founded in 1969, Richard Childress Racing is one of the largest and most storied organizations in NASCAR competition. RCR currently fields two teams in the NASCAR Cup Series and two teams in the NASCAR XFINITY Series. Throughout our history, RCR has accumulated a total of 17 championships and more than 200 victories across NASCAR’s top three series, including three Daytona 500 wins (1998, 2007, 2018) and three Brickyard 400 victories (1995, 2003, 2011) two of the sport’s crown jewels of competition. RCR was the first organization in NASCAR history to win championships across all three national touring series. On our 17-building, 52-acre campus in Welcome, North Carolina, RCR’s 400+ team members build race cars from the ground up in a fully-integrated vertical manufacturing operation. With a culture focused on innovation, our engineering team utilizes cutting-edge technologies to continuously improve the performance of our race cars. Our headquarters is also home to ECR Engines, a subsidiary of RCR that provides high-performance motors to our and other Chevrolet teams in NASCAR’s top three national series. ECR uses advanced technologies for research & development and engine production that has earned it more than 250 victories across multiple national motorsports series and championships in the XFINITY, Camping World Truck and ARCA Racing Series. ECR has also reached success in the IMSA WeatherTech SportsCar Championship Series powering the Cadillac DPi-V.R. RCR’s on-track success could not be possible without the help of our corporate partners. RCR maintains successful relationships with a host of blue-chip brands including Caterpillar, Dow, American Ethanol, Chevrolet and Bass Pro Shops. A comprehensive list of our corporate partners can be viewed here - - https://www.rcrracing.com/partners/
Verified activity
Signals from Richard Childress Racing
6 published signals
Presence & Recognition
Richard Childress Racing content team created Wallpaper Wednesday graphics that earned over 2.2 million impressions year-to-date.
Reported by Richard Childress Racing
Presence & Recognition
Richard Childress Racing employee Dr. London McDaniel PT, DPT, CSCS landed an NCAA Division I sports residency.
Reported by Lance Mabry PT, DPT, OCS, FAAOMPT
Presence & Recognition
Richard Childress Racing proactively pitched media on the military reenlistment ceremony at Daytona International Speedway, incorporating the event into pre-race communications.
Reported by Richard Childress Racing
Presence & Recognition
Richard Childress Racing hosted the military reenlistment ceremony at Daytona International Speedway in front of RCR’s Corporate Coach, featuring a 2026 Newmar Dutch Star with a patriotic color scheme.
Reported by Richard Childress Racing
Presence & Recognition
Richard Childress Racing hosted a military reenlistment ceremony at Daytona International Speedway for Campers Inn RV, featuring brand ambassadors Richard Childress, Austin Dillon, Austin Hill, and Jesse Love alongside executive drivers and service member Zachary Haney.
Reported by Richard Childress Racing
Presence & Recognition
Richard Childress Racing hosted AWOC Haney, his family, and commanding officer throughout race day to create a more personal experience and celebrate a deserving service member.
Reported by Richard Childress Racing