Roam Generation PR

About Roam Generation PR

Helping travel, adventure and lifestyle brands build authority, strengthen credibility, and secure meaningful earned media across key international markets. At Roam Generation, we believe PR should be deliberate, strategic and globally aware. We work across the US, UK and Australian media landscapes, tailoring stories to how they land in each market - culturally, editorially and commercially. With more than 20 years in communications and deep, established media relationships, we bring senior-level perspective to every campaign we lead. We specialise in representing experience-led brands such as boutique operators, expedition companies, retreats and travel designers, businesses that understand positioning matters. Our role is to clarify the deeper narrative behind your brand and connect it with the publications and audiences that matter most. Travel isn’t just a category we work in; it’s one we’re immersed in deeply. That lived perspective informs how we assess trends, shape angles, and identify opportunities that resonate with journalists in competitive markets. We don't just love travel, we live it! Through strategic communications, targeted media outreach and consistent execution, we raise credibility and build long-term brand authority. The result is earned media that strengthens reputation, improves search visibility, and continues working long after publication. We don’t chase volume. We build momentum. And we do it with structure, consistency and clear commercial alignment. If you’re looking to grow your visibility across the US, UK or Australian markets, we’d be glad to explore how we can support your next chapter. ✉️ erin@roamgeneration.com 🌐 www.roamgeneration.com